Google+, Authorship and Personal Brands - it's not all about the ego!
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Google+, Authorship and Personal Brands - it's not all about the ego!

Or is it?

Months ago, having listened to what several high profile people were saying about the importance of developing your own personal brand, and becoming a Key Person of Influence (KPI) in your industry, I set up this website as my own 'Personal Brand'.  In setting the site up, I had to really ask myself the question - am I doing this out of an ego-massage, or am I doing this because it's important in my industry to be recognised for who and what I am, what I know, and how I can help people?

 

Ego is a big thing in Buddhism, as it is a clear way of seeing yourself as separate to other people, and of course to be thinking of being better than others - when in fact, this is the root of many issues, from being unkind to other people to international wars - but that's a whole other blog post in itself!

When I set up this site, I wasn't entirely convinced, but it did give me a place to tell people a bit about how I got to where I am now (trust me, I didn't just wake up one morning and decide I wanted to be a web designer and run a business - I originally wanted to be a marine engineering officer in the Royal Navy!).

Recently, some changes in the way that Google uses Google+ profiles and hooks this up with data from around the web has made me really take a step back and go 'Wow, so it really is happening!'.  Over the past year I've been making a half-hearted attempt to rank in Google for the highly competitive term 'Joomla Specialist' - this is what I do, it's what our company does, therefore it makes sense to want to rank well for it.  Initially I didn't rank in the top ten pages of search results, now I'm coming up on page 1 for 'Joomla Specialist' and 'Joomla Specialist UK' when logged out of Google Services - even higher if you're already in my Google+ Circles.  

Over the next few weeks I'll be writing a few blogs on how I achieved this, what tools are available to help you rank well in search engines, and some little nuggets of information I've picked up along the way.  I won't be giving everything away though, as I'll be speaking at the Joomla! World Conference in San Jose this November on Google+, Authorship and Microdata - I'd recommend anyone involved with Joomla! comes along!

Last modified onWednesday, 15 April 2015 14:01
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