Ruth's Blog
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Today is #InternationalWheelchairDay which has me reflecting just how much my life has changed since I decided to start using a wheelchair back in 2014.
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A standing event in the calendar of any marketing and SEO professional has to be BrightonSEO.
Twice a year, 4,000 people descend on Brighton from 40+ countries to learn, share and generally get their geek on.
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When you are attending a business exhibition, it is important to consider digital marketing and social media as part of your wider strategy for promoting your involvement and bringing people to your stand.
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You've got a great idea and you're thinking that building a community around your idea would be a great fit .. but where do you start?
Often communities are launched without much background preparation, and many fail to thrive as a result. There are many useful resources out there to help you with starting, growing and managing a community - a few of which I'll outline below.
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A question I am asked regularly by visitors to my blog is how I am able to be well while I am working full time, often long hours, and mostly at a computer screen throughout the day.
Living and working with Ehlers-Danlos Syndrome can seem like an uphill struggle at times, but there are some simple ways in which I think employers can support staff with EDS to be well at work. I'll explore a few of my thoughts on this in this article.
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I remember quite clearly, that moment when I saw a post on Facebook about the Runner's World Run Streak while I was contemplating the icy cold morning I was about to launch myself into in order to get to the gym for my 6am personal training session. 'That looks interesting', I thought, as I yanked on my leggings, mumbled something about early morning training sessions, and joined the Facebook group thinking I'd check it out later that day.
Little did I know, that decision I made on an icy cold morning in November 2017 was about to challenge me in more ways than I was ever expecting in the coming 40 days!
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Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts. I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it!
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In the last few months I've had several people comment on how well I look, and how different that is to where I was even a year ago.
I'm probably physically and mentally the most well I've been in about a decade, but it's really easy to forget just how much work has gone into getting to this point, and how much work goes in to maintaining it.