Ruth Cheesley

Ruth is Digital Communications Manager at Cambridge Assessment English.

Managing both internal and external communications for the Digital and New Product Development Team, she sits within the Channels team.

Find out about all the exciting and innovative new technologies the team are working on at the BETA website.

Website URL: http://www.ruthcheesley.co.uk

Who cares about marketing strategies anyway?

28 October 2017 Published in Marketing

Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts. I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it! So, why is it important to have a marketing strategy, and how do you build a business case for carving out the time each week to review and implement your strategy?

I live and breathe anything digital - particularly if stats are involved! I've been a digital geek since the first days of the internet, playing on computers in the IT room after school and teaching myself pretty much everything I know. My background in data analysis for healthcare further grew my interest around how data can help make informed decisions which, when combined with my geekiness, found a great combination!

Joomla specialist

I've worked with Joomla for the past nine years pretty much exclusively, generally in the role of SEO consultant. I know the system inside out and back-to-front. I'm often asked to help recover from problems where websites have not been built correctly, or if there are problems with the way that URLs are being structured.

I can provide an audit of websites to determine if there are problems and a multi-stage, prioritised task list to help you on the road to recovery.

Mautic expert

Since Mautic entered the beta release stage, I've been a keen advocate and have developed an in-depth understanding of the system and its quirks. I love how Mautic is opening up the world of marketing automation to anybody - no longer is it the realm of the big and mighty due to the exhorbitant costs of the licensing fees - and putting the power back in the hands of those who stand to benefit so much from it.

I offer Mautic consultancy work via my UpWork profile - get in touch if you have a project that needs Mautic support.

What lies behind being so well at the moment

10 May 2017 Published in Ehlers Danlos Syndrome (EDS) Awareness Month

In the last few months I've had several people comment on how well I look, and how different that is to where I was even a year ago.

I'm probably physically and mentally the most well I've been in about a decade, but it's really easy to forget just how much work has gone into getting to this point, and how much work goes in to maintaining it.

What is Ehlers-Danlos Syndrome? (and how it affects me)

1 May 2017 Published in Ehlers Danlos Syndrome (EDS) Awareness Month

The title should really be 'what are the Ehlers-Danlos Syndomes' as since 2017 there have been thirteen sub-types of Ehlers-Danlos Syndrome.

Ruth Cheesley

Joomla specialist

Mautic expert

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