Ruth is Digital Communications Manager at Cambridge Assessment English.
Managing both internal and external communications for the Digital and New Product Development Team, she sits within the Channels team.
Find out about all the exciting and innovative new technologies the team are working on at the BETA website.
Website URL: http://www.ruthcheesley.co.uk
I have known Ruth for many years, as a peer, a collaborator and an expert advisor.
Technically Ruth is excellent and has a thorough knowledge of website construction, conversion rate optimisation and helping her client's understand the ongoing value of digital marketing and content to aid SEO.
Published in Health and Fitness
I remember quite clearly, that moment when I saw a post on Facebook about the Runner's World Run Streak while I was contemplating the icy cold morning I was about to launch myself into in order to get to the gym for my 6am personal training session. 'That looks interesting', I thought, as I yanked on my leggings, mumbled something about early morning training sessions, and joined the Facebook group thinking I'd check it out later that day.
Little did I know, that decision I made on an icy cold morning in November 2017 was about to challenge me in more ways than I was ever expecting in the coming 40 days!
Published in Marketing
Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts. I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it! So, why is it important to have a marketing strategy, and how do you build a business case for carving out the time each week to review and implement your strategy?
I live and breathe anything digital - particularly if stats are involved! I've been a digital geek since the first days of the internet, playing on computers in the IT room after school and teaching myself pretty much everything I know. My background in data analysis for healthcare further grew my interest around how data can help make informed decisions which, when combined with my geekiness, found a great combination!
Since Mautic entered the beta release stage, I've been a keen advocate and have developed an in-depth understanding of the system and its quirks. I love how Mautic is opening up the world of marketing automation to anybody - no longer is it the realm of the big and mighty due to the exhorbitant costs of the licensing fees - and putting the power back in the hands of those who stand to benefit so much from it.
I am super privileged to be working in a role that directly supports this fantastic Open Source project.