A standing event in the calendar of any marketing and SEO professional has to be BrightonSEO.
Twice a year, 4,000 people descend on Brighton from 40+ countries to learn, share and generally get their geek on.
Small businesses are often heavily reliant on their marketing - particularly in the early stages - for generating interest, reaching out to potential leads, and keeping your message in front of their eyes.
Just recently I was reviewing the systems in place for managing our social media accounts, and looking at new technologies that had emerged since we decided to use Hootsuite - quite some time ago! I came across something which has really changed the way I've been using social media over the past few weeks - so much so I thought I'd write a blog about it!
Exhibiting at an exhibition or conference for the first time can be quite a daunting prospect - especially if you're a new start-up business or presenting a concept for the first time. You'll probably be bouncing between exhilaration and exhaustion for most of the day, but hopefully these top tips will ensure you make it through to the end of the event!
Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts. I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it!
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