This weekend I had the great pleasure of attending my first BrightonSEO event - a twice-yearly gathering of the great and the good (and definitely the geeky) from the SEO and digital marketing world.
I attend quite a lot of conferences within the Joomla community, but it's not often that I head to a conference in a venue I've never visited, with a community I've not really engaged with before. Needless to say, being a wheelchair user going into unfamiliar territory by myself can be a little daunting!
This weekend I have been thoroughly impressed by the team at the Brighton Dome - so much so that I thought I would write a blog about my experiences. I really hope that other venues take on board some of the ways in which the Brighton Dome have approached making life that little bit easier for people with disabilities, and use this to improve their own practices.
Exhibiting at an exhibition or conference for the first time can be quite a daunting prospect - especially if you're a new start-up business or presenting a concept for the first time. You'll probably be bouncing between exhilaration and exhaustion for most of the day, but hopefully these top tips will ensure you make it through to the end of the event!
Picture the scene .. just about to leave work, quickly checking something on a client's Majestic report, when suddenly I discovered Majestic had launched a whole new element of fun on what is usually, let's face it, a pretty nerdy platform where SEO folk crunch some serious numbers about how well a website is performing or what problems there might be with links coming into or going out from a website.
In exchange for me ferreting around on the Majestic site, unearthing tools I had probably known about but long ago shelved in the "don't need it right now but that's kinda cool" part of my brain, I started to work my way through the new Awards system and work my way up the 'Leaderboard'. Surprising the things I learned .. like the fact that you can assess the quality of a social media profile using Majestic!
Small businesses are often heavily reliant on their marketing - particularly in the early stages - for generating interest, reaching out to potential leads, and keeping your message in front of their eyes.
As many small businesses do not have their own marketing team, or necessarily the time to follow through with every potential lead, having some of the key tasks automated can make a huge difference not only to the time spent, but also on conversion rate and ultimately, sales.
Until recently, Marketing Automation (the process of setting up systems which automate many of the processes within your marketing workflow and nurture leads with 'drip flow' marketing techniques) has been the domain of those with deep pockets - mainly owing to the high prices charged by the key suppliers in the market. In November 2014, Mautic changed that. The tables are turning, and now Marketing Automation is within reach of all businesses, large or small. The missing tool from your toolbox has arrived, and now you need to learn how it could help you grow your business!