Or is it?
Months ago, having listened to what several high profile people were saying about the importance of developing your own personal brand, and becoming a Key Person of Influence (KPI) in your industry, I set up this website as my own 'Personal Brand'. In setting the site up, I had to really ask myself the question - am I doing this out of an ego-massage, or am I doing this because it's important in my industry to be recognised for who and what I am, what I know, and how I can help people?
They say that a good boss should lead by example, so for the next week I am making a real effort to cycle into work each day, as part of 'Bike Week'. Bike week is a nationwide week of focused activity promoting cycling - and specifically for folk who don't do it much!
I didn't even have a bike until last night as my old bike (a hand me down from my partner, who had it since he did paper rounds) became a rusty heap after a winter of working nightshifts at Royal Mail when I first started the business and didn't oil it as recommended - after all who wants to do that at 5am!
I don't often work as a contractor on ODesk, mainly because when competing against thousands of other developers from other parts of the world who are charging $5 per hour or less, it is difficult to either be awarded a contract in the first place, and to work for an hourly rate which matches your skills and experience.
I came across a job posting recently which I felt compelled to apply for - someone who was at the point of dropping Joomla! due to the awful experiences they had with another contractor and was looking for a 'last chance' developer to rescue their site.
As you may know, I'm Buddhist and am training for ordination in the Triratna Buddhist Order - quite a long process! I see my work as part of my practice and this is the main reason why my company Virya Technologies is run along ethical principles. Just recently my study group have started a module which involves learning and developing a particular meditation practice known as the Brahma Viharas.