Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts. I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it! So, why is it important to have a marketing strategy, and how do you build a business case for carving out the time each week to review and implement your strategy?
In the last few months I've had several people comment on how well I look, and how different that is to where I was even a year ago.
I'm probably physically and mentally the most well I've been in about a decade, but it's really easy to forget just how much work has gone into getting to this point, and how much work goes in to maintaining it.
The title should really be 'what are the Ehlers-Danlos Syndomes' as since 2017 there have been thirteen sub-types of Ehlers-Danlos Syndrome.
The month of May is a special month to me - it's a month where the condition which I live my life with is showcased through Ehlers-Danlos Syndrome Awareness Month.
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This weekend I had the great pleasure of attending my first BrightonSEO event - a twice-yearly gathering of the great and the good (and definitely the geeky) from the SEO and digital marketing world.
I attend quite a lot of conferences within the Joomla community, but it's not often that I head to a conference in a venue I've never visited, with a community I've not really engaged with before. Needless to say, being a wheelchair user going into unfamiliar territory by myself can be a little daunting!
This weekend I have been thoroughly impressed by the team at the Brighton Dome - so much so that I thought I would write a blog about my experiences. I really hope that other venues take on board some of the ways in which the Brighton Dome have approached making life that little bit easier for people with disabilities, and use this to improve their own practices.
Exhibiting at an exhibition or conference for the first time can be quite a daunting prospect - especially if you're a new start-up business or presenting a concept for the first time. You'll probably be bouncing between exhilaration and exhaustion for most of the day, but hopefully these top tips will ensure you make it through to the end of the event!